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НовостиInstagram выступает
за разнообразие красоты под тегом #RunwayForAll

В официальном аккаунте социальной сети публикуют истории нестандартных моделей

Руководство Instagram запустило акцию под тегом #RunwayForAll, посвящённую необходимости разнообразия в модной индустрии. В официальном аккаунте социальной сети опубликовали фотографии нескольких моделей, обладающих неконвенциональной красотой, — по мнению создателей социальной сети, своим примером они показывают, что на подиумах есть место для самых разных людей с разными историями. Среди героев #RunwayForAll — модель плюс-сайз Клементин Дессо, модель африканского происхождения с альбинизмом Шон Росс, девушка с выдающейся афропричёской Ландон Майерс и блогер и модель из Гаити Мама Какс, правую ногу которой заменяет протез. До конца этой недели в аккаунте социальной сети должен появиться ещё один пост о Джиллиан Меркадо, первой модели с мышечной дистрофией.

Как говорит Мама Какс, «красота необязательно должна быть нулевого размера и не всегда может опереться на две ноги». Акцию поддержали многие пользователи инстаграма, выложив под тегом свои фотографии и размышления о разнообразии красоты и меняющихся стандартах модельного бизнеса.

“#RunwayForAll means any teenager feels represented when they open a magazine or watch a fashion show,” says Mama Cax (@caxmee). Mama grew up in Haiti, lives in New York City and never aspired to be a model — “not only because there were very few dark models on magazine covers but also because I grew up with very little knowledge of the fashion industry,” she says. “Eight years ago, after getting my leg amputated, the idea of being a model was even more far-fetched.” Today, Mama is modeling and doing other things that she was told there was no audience for, like sharing tips for traveling as a black female amputee. “The majority of humans do not look like the mainstream idea of beauty,” she says. “One of the greatest barriers is not belonging. Through modeling I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @caxmee by @simonhuemaen

Фото опубликовано Instagram (@instagram)

“#RunwayForAll is a world where everyone is treated the same,” says Shaun Ross (@shaundross). When he started modeling nearly a decade ago, Shaun was the only male model of color with albinism. “I remember when I first entered the industry all I saw were models that looked the same,” he says. “Now here we are almost 10 years later, and I see the choice I’ve made has helped the industry to see beauty in many ways, such as casting models and rising icons like @winnieharlow, @jilly_peppa and more to help lead the fight with me to diversity.” When he started, Shaun was one of a few openly gay models in the industry. “Agents always told male models to be masculine, but that was never the case for me. I never wanted to hide my sexuality,” he says. “I’d rather be myself.” Photo by @shaundross

Фото опубликовано Instagram (@instagram)

“#RunwayforAll is not so much about what we look like anymore but more about what we represent,” says Clémentine Desseaux (@bonjourclem), who grew up in France. “I was always way bigger and taller than everyone when I was growing up, and I had those freckles,” she says. “When I saw the first plus models out there, I started thinking about trying it out. At that point I had no idea it would take me to where I am now.” Three years ago, Clementine moved to New York with $2,000 to her name and never looked back. “My size and look were in the way of me feeling invincible when I was young,” she says. “I hope I was the last generation of women to think like that. Role model is the new top model.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @bonjourclem by @emmaandhercamera

Фото опубликовано Instagram (@instagram)


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